07.02.14

2014 Website Content and SEO Strategy Notes

Google Changes Algorithms 14 times in 2013

Keywords – do not feature as much due to Google’s “encrypted search”

 Three Most Important SEO 2014:

  • Content
  • Link Building
  • Social Media

 Relevant content

  1. In-Depth Analysis
  2. Engaging material
  3. Informative content
  4. Understanding of target audience

Content:

  • Business Blog
  • Newsroom
  • Promotional Content – relevant and informative
  • Quality and consistency over quantity
  • Choosing to use “conversational” style / meta-description that will attract Google to display content when people are searching the web in the new semantic style
  • Update content regularly
  • Provide mixture of:
    • In-depth articles
    • Smaller “blog” style posts
    • Official papers (say, for example, relating to car taxation / SMMT / BVRLA publications)
    • “Stop Press” updates with interesting car news and stories
    • Post and publicise content via Social Media channels

Possible Social Media Platforms:

  • Twitter
  • Google+
  • Klout
  • Facebook
  • Digg
  • MySpace
  • LinkedIn
  • StumbleUpon
  • Flipboard
  • Delicious
  • Reddit
  • FriendFeed
  • Pinterest

 Social Media:

  • Create strong profile on all networks
  • Provide good content across all channels
  • Encourage & start conversations
  • Daily thanking for sharing & following
  • Competitions, quizzes, interesting facts
  • Use relevant social media for product / company
  • Make it easy for people to like, follow and share website content
  • Google+ authorship: https://plus.google.com/authorship
  • Encourage people to +1 on Google+ & +K on Klout – also to endorse or recommend
  • Use LinkedIn for specific targeted marketing as well as company page displays
  • Reblog relevant content

Links:

  • Make sure that there are no irrelevant or “spammy” backlinks
  • Check broken links (regular analysis – webmaster)
  • Build relationships with other reputable and relevant websites to gain links to your website
  • Guest post contribution for links to your website (more for driving relevant traffic than to increase SEO)
  • Register website with online directories (DMOZ, Yahoo, Bing for Business, Yelp, Yellow Pages ETC.)
  • Employ / operate a “broken link” building strategy: (SEE http://moz.com/blog/the-broken-link-building-bible FOR MORE INFORMATION)