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For too long, shops and small businesses in our local towns and villages have been losing trade to the Supermarket Giants. Does this sound familiar?

If you are still relying on passing trade you are certainly missing a trick. A big one.
You may not feel that your outlet requires a website. After all, everyone knows what you do… don’t they?

You own a local electrical shop, for example. Does everyone in the village actually know that you sell Hoovers? Or repair watches? Or that you have some great deals on refurbished household appliances?

Of course not. They may not have seen your board. Or maybe what they need is tucked away out of sight. Or even if the would-be customer does know what you sell, they may just assume that you can’t compete with the bigger stores on price.

Or what about the butcher that has beautiful ham – in a different league from Supermarket counter ham – and it is half price today. If they knew about it, they would probably swing by on their way from the school run and pick some up. But if they don’t, they won’t. Life is just too busy.

You’re right on their doorstep. And that is a terrible shame.

How to optimise your website for 2016

There’s no easy way to say this, folks, but things have changed!

Yes, no longer can you keyword your way to the top of Google’s rankings and now link building is certainly being marked down so – aside from blowing every penny on pay per click advertising (which is, after all, what search engines want you to do), there is only one way to rise to the top.

And this way is very simple, albeit time consuming – and it must be done properly.

CONTENT

How to optimise your website for 2016

Having the right content can make or break your SEO success right now – keep your website up to date with current information, news and blogs and then share them socially, across as many networks as you can.

Content should be original, informative and fun (if you want interaction!), which is where we come in. After all, not many business owners can afford to employ an expert in-house to manage their content and social media affairs professionally.

Rising to the top of Google organically is a long-haul approach but it works and it will save your business money compared to traditional online advertising.

For an initial, free of charge consultation, call our team today on 07850 737249!

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How to optimise your website for 2015, blog y Debbie Mountford, Managing Director of The Web Savvy Trading Company Limited

Director’s Blog: 2014 Website Content and SEO Strategy Notes

07.02.14

2014 Website Content and SEO Strategy Notes

Google Changes Algorithms 14 times in 2013

Keywords – do not feature as much due to Google’s “encrypted search”

 Three Most Important SEO 2014:

  • Content
  • Link Building
  • Social Media

 Relevant content

  1. In-Depth Analysis
  2. Engaging material
  3. Informative content
  4. Understanding of target audience

Content:

  • Business Blog
  • Newsroom
  • Promotional Content – relevant and informative
  • Quality and consistency over quantity
  • Choosing to use “conversational” style / meta-description that will attract Google to display content when people are searching the web in the new semantic style
  • Update content regularly
  • Provide mixture of:
    • In-depth articles
    • Smaller “blog” style posts
    • Official papers (say, for example, relating to car taxation / SMMT / BVRLA publications)
    • “Stop Press” updates with interesting car news and stories
    • Post and publicise content via Social Media channels

Possible Social Media Platforms:

  • Twitter
  • Google+
  • Klout
  • Facebook
  • Digg
  • MySpace
  • LinkedIn
  • StumbleUpon
  • Flipboard
  • Delicious
  • Reddit
  • FriendFeed
  • Pinterest

 Social Media:

  • Create strong profile on all networks
  • Provide good content across all channels
  • Encourage & start conversations
  • Daily thanking for sharing & following
  • Competitions, quizzes, interesting facts
  • Use relevant social media for product / company
  • Make it easy for people to like, follow and share website content
  • Google+ authorship: https://plus.google.com/authorship
  • Encourage people to +1 on Google+ & +K on Klout – also to endorse or recommend
  • Use LinkedIn for specific targeted marketing as well as company page displays
  • Reblog relevant content

Links:

  • Make sure that there are no irrelevant or “spammy” backlinks
  • Check broken links (regular analysis – webmaster)
  • Build relationships with other reputable and relevant websites to gain links to your website
  • Guest post contribution for links to your website (more for driving relevant traffic than to increase SEO)
  • Register website with online directories (DMOZ, Yahoo, Bing for Business, Yelp, Yellow Pages ETC.)
  • Employ / operate a “broken link” building strategy: (SEE http://moz.com/blog/the-broken-link-building-bible FOR MORE INFORMATION)

 

A showcase of some of the work we have done.

@ Public Relations

Laser Hair Regrowth Clinic

Vast Energy

Omni Chartered Accountants

PMH Vehicle Equipment Limited

Pearl Commercial Finance

Our background is in business: businesses that rely on the internet to make it a success.

For many years, we have been involved with a number of websites that have teams of programmers and developers to help make them truly unique. The automotive industry is one such example.

We have also ensured that our Twitter fanbase and Facebook interaction is a huge success. A team of journalists are involved with @avc_leasing and the following is now approaching a massive 3000 followers. Debbie Mountford – proprietor of The Web Savvy Trading Company Limited – is also a well-known Automotive journalist and also has an army of Twitter followers @MotorMistress.

The Web Savvy Trading Company was born out of a personal visit to a local high street where traders just didn’t have an online presence. If they did, they certainly didn’t seem to be capitalising on their efforts. We care about local communities and feel that with our experience in e-Commerce and Sales Management, we can help.

Pricing

We want our services to be affordable. This is because we feel passionately about the cause – unless we want our local small towns and village high streets to disappear and be “swallowed up” by the Supermarket Giants, we really need to take action.

If you have any sort of online requirement, we can help. Whatever your business – it doesn’t have to be part of the Web Savvy Trading Company local retailer campaign. Whatever the website, content, design or programming requirement we are here to help.

The same goes for any other sort of business advice that you may need. Sales, marketing, planning and campaigns are all our speciality and have been for years.

If you already have a website and would like help with optimisation – SEO or otherwise – we are also here to help.

Our super-competitive weekly Management Packages start from just £5 per week, and our Websites start from £99. Management packages include your Website Updates and also your Social Media Alerts.

How it works

It’s important that we get a good idea of what you do and what you are looking to achieve. We do not charge for our initial consultation.

You can be assured of no hard-sell tactics or nasty surprises;  our ethos is all built around providing you with a plan to really get those sales booming.

Your website says a lot about you. If you want to get business coming in, you have to keep it updated – especially with regular special offers. And you have to get them out there.

Choose the package that suits your needs and budget, then start developing a campaign that will get your customers coming in, telling other people and of course, coming back!

We think that a simple, clear website is the way to go. No gimmicks, just information about you and your wares. The more complex the site, the more difficult it can be to view whilst on-the-go.

MANAGEMENT PACKAGES

We are here to make sure that your website doesn’t stagnate and our great value packages mean that you don’t have to kiss your new-found profits goodbye. By taking advantage of the free advertising opportunities on the main Social Networks, you can drum up a great deal of business.

Love it or loathe it, you have to remember that over 68% of the population are now on Facebook – including “Silver Surfers” – so you just have to get on board! For More Information, please check out our Social Media page.

CUSTOMER AND STAFF AWARENESS

Our unique Customer Interaction Pack is what really gets things rocking and rolling. Get everyone involved with visual media that goes in-store to help promote your new campaign.

As we have already covered, you have to tell people and encourage involvement to get the word out effectively. We will give you the props to make this happen in your store if this is what you would like to do.

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Browser Compatibility / From IE, Firefox to Chrome, we have you covered. We test on all major browsers to make sure your site looks and feels how it should, awesome.

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Built-in Backgrounds / Plain or imaged we work with you to get what you want. Don’t have images you want to use? We have access to 1000′s of royality free images.


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Unlimited styles / Make your website truly yours – change the color and font of any element. We also use Google Fonts.

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Friendly support / We are here to help, 24/7 365 days, even christmas so you never have any problems!

Be Web Savvy.
Get Online.
Make it work for YOU.
T: 07850 737249

Other Services Include:

Ghost Writing and social media management solutions (Twitter, Facebook and Instagram), SEO Consultation, Newsroom Provision, Copy writing, Blogging and Blog Management (WordPress etc.), Copy Services, eBay Commerce, E-Commerce, project consultation, site map assistanc, website critique

Get Social, Contact Us

You are more than welcome to connect with us via our corporate LinkedIn profile, become a fan on our Facebook page or subscribe to our Twitter feed.

Send Us a Message